5 min read
Google Business Profile: a guide to showing up on Google Maps
How to set up and verify your Google Business Profile, pick categories, add photos, ask for reviews, and reply to them without mistakes that get it suspended.
Blog
Guides to take your business digital
Practical articles, without unnecessary jargon, about what works for a small business in Mexico.
3 min read
AI assistant on WhatsApp Business: what it can and can't solve
Which conversations are worth automating on WhatsApp, when to hand them to a person, and what to prepare before turning on an assistant.
3 min read
How to accept payments in your online store in Mexico
Cards, SPEI, OXXO and interest-free installments: what each payment method is, who uses it, and how to choose where to start.
2 min read
Checklist for launching your online store in Mexico
What to sort out before opening your online store in Mexico: catalog, payments, shipping, CFDI invoicing, legal notices and operations.
2 min read
5 processes a small business can automate with AI
Five repetitive tasks a small business can hand over to artificial intelligence this year, and how to start without putting your operation or data at risk.
2 min read
Wix, Tiendanube or your own site? When to migrate
When to stay on a site builder like Wix or Tiendanube, the signs you’ve outgrown it, and how to migrate without losing your Google rankings.
2 min read
What is a DSP, and is it right for your small business?
What a programmatic buying platform (DSP) is, how it works, what has changed in recent years and when it makes sense for a small business.
2 min read
3 keys to a successful campaign
How to plan a digital marketing campaign for your small business: a measurable goal, a clear message for the right channel and tracking from day one.
2 min read
Cybersecurity: 5 steps to browse safely
Five habits that protect your small business from the most common attacks: passwords, two-factor authentication, updates, phishing and backups.
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