What is a Demand Side Platform and why is it a new look at Technology?

Marketing strategies have advanced every day in the world of technology and the DSP (Demand Side Platform) is the clear example of this advance.

But what does this new technology consist of?

The DSP is a platform whose objective is to help you achieve the most efficient advertising media for your company. Perform the necessary advertising, banners, ADS and analysis of social networks to reach the right audience.

Why is the DSP the now of advertising?

Before, to get enough publicity for your company it was necessary:

Contact with publishers was direct and personal
The prices were not accessible and negotiating was the only solution
The analysis of the engagement was through interpretations
Now what does the DSP offer?

Apart from the technology it has:
An automated process according to the description of your company and your needs
Use the segmentation tool as an important focus for the audience
The results of the campaign are received in real time
The DSP is a very important tool, however, the handling of this technology requires a constant review and, above all, a complete planning through a specific programming.

Another factor to consider is that the DSP is divided into two parts, sales and purchases. These two areas require different objective administrations that will be related to each other.

The DSP is a new technology and at Adbify we seek to inform you of new opportunities to help you grow.

For more advice and to learn more about these technologies, do not hesitate to contact us on one of our platforms. You are one click away from your future. We leave you our page where you will find different ways to contact us either by whatsapp, linkedin, facebook and more https://linktr.ee/adbify